About us

Future studies for lifestyle and design

Oltmans van Niekerk was founded in 2005 and their main activities are researching future trends, consumer behavior and concept work for global corporations. Their goal is to understand what is going on in the world and present a clear sense of understanding and direction.  Oltmans van Niekerk bring clarity into future lifestyle trends.

Oltmans van Niekerk is a collaboration of Liesbeth Oltmans and Els van Niekerk. Both come from a design background and have worked for internationally known companies in the fashion and interior industry. They have over 15 years of experience in trend forecasting, concept development and product design.


We believe product and service offerings must be a genuine expression of the soul of a brand. We help to identify and define a brand’s authentic promise. What is the story? Once defined and secured in a brand book, the story will be the basis for everything that touches the brand. We help you to understand the trends and create your own personal translation, it’s your story.


Strategy scan

Brand dna

Style guides


What is currently happening in the world affects people’s thoughts and values and therefore what kind of products will be needed in the future. We identify new ways to serve and support people by uncovering latent needs, behaviors and desires. Empathic design with people and their personal environments in mind will enable the creation of good, relevant products.


Trend forecasting

Consumer Insight

Future focused concepts


In the 21st century, in a world overloaded with impressions and products, we provide clear guidelines for new product development. What product or service offering will be relevant and meaningful to your target consumers? How does the brand promise translate into the offering? We show how to align existing products lines with new innovation concepts.


Creative direction

Product Innovation & design

Colour, material, finishes and pattern concepts