20/20 Vision

Consumer insight

Trendforecastbook 20/20 Vision offers a clear and well-organized overview of world wide cultural, technological, economic and social trends. It is an essential source of information and inspiration for anyone who is involved in long term product development, marketing and strategy.

Research into long term trends (5-10 years) is the foundation of 20/20 Vision. What is currently happening in the world affects people’s thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.

20/20 vision 2019> 

For 20/20 Vision 2019> Oltmans van Niekerk has examined the zeitgeist of today and tomorrow, what values are important now and in the coming decade? The book shows how to implement these new values for your business and product. The four macro trends that are identified are called Live for Tomorrow, The Lightness of Being, Team Human and The Mixed Now.


• Trend research

• Consumer insight

• Strategic concepts

• Design directions

• Future materials and colours


• Annual release

• 265 Pages

• Pantone TCX swatches and material swatches

• Digital file on USB stick

• 4 Posters




For an appointment to see what 20/20 Vision 2019> can offer you, please contact Els van Niekerk at els@oltmansvanniekerk.nl or 0031 (0) 15 2123359.

You can order 20/20 Vision 2019> here