Future Values is a report that analyses changing human values towards 2024-2028 and how these will impact business strategy and product values.

The report looks at how cascading global crises affect human needs and how addressing climate change requires profound behaviour change, not only in consumer action but also in action as members of communities and organisations. People reevaluate what they prioritise in life, and OvN expects a period of questioning, learning and experimenting about what is possible. A flood of questions is coming that will inspire innovation.

The report is divided into four sections called New Standards, Collective Agency, Peace of Mind and Disruption.

Content: 30 pages

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File: digital pdf