Vision 2019 Colour Update
1/Live for tomorrow
The palette for Live for tomorrow is extended with three mid tones. A warm grey that is used when black or white is just too stark and has too much contrast. This grey can be used for both hard and soft materials. From powder-coated metal to melange sweats. A warm beige that is a neutral for almost everything, from kitchen to bathroom accessories to shoes and bags. Tis colour becomes more interesting when it shows recycled chips of fibers of material in it. The blueish green colour is a good active green. It is a breathing natural colour that is calming at the same time. It works well as a melange with hints of the dark green or grey. The three update colours add more variety to the palette but it still feels harmonious and compact.
We believe the colours will continue to play an important role towards 2020. The evolution of this palette will be a positive with colours that stimulate us and make us feel good. The beige, brown and neutral range will expand and become more diverse.
2/The lightness of being palette
The palette for The lightness of being is updated with a light gold, a peach and a greyish blue tone. The gold adds a timeless glow to the palette and refined elegance. The peach is warm and full but also slightly muted. The greyish blue looks like it has been washed or bleached by the sun. It works as a dark neutral against the light pastel colours. The colours work well when they are used in a material that subtly shines or sparkles.
This palette evolves towards 2020 moving more towards the mid tones. Both the yellows and lilac tones will become a bit darker. Neutral tones will be added to create a palette that is enlightened yet grounded.
3/Team Human palette
The colour palette of Team Human is updated with two softer colours and one bright blue tone. The earthiness of the original palette is a good base to add the soft green and pink tone to add a light touch. Translated in materials these colours can be used all year round, from light cottons to warm hairy knits and wool fabrics. They have a muted tone to them which makes them very suitable for sophisticated active and sportswear. This palette works well when used as a monochrome but translated into different materials creating depth and structure. The colours are mostly used for matt surfaces but can also be highly polished and shiny, contrasting with the matt colours that surround it. For winter the colours are layered, covered with a warm wool. For summer they are used as colour blocks, creating a sophisticated graphic effect.
Towards 2020 this palette will evolve and become richer with bright tones like red, yellow and green. Celebrating these rich colours and making the earthy colours bloom. A brown tone will become a good basic next to indigo blue.
4/The Mixed Now Update
The colours of The Mixed Now are updated by adding two brights and a crisp white to create fresh colour blocking effects in new combinations. The colours are used to create angles, 3D shapes and perspective distortions to create depth. The combinations are energetic and powerful. Used as a monochrome details seem to disappear and the outline and volume of the shape becomes important. White is introduced to create space between the colours and blending in with the black all shades of grey can be introduced to the palette. We selected a medium grey taht can be used dull but also as a new silver.
For 2020 this palette will evolve and some tones will become softer while others become brighter. The contrast between these colours will feel like shifts, illustrating the transitional phase we are in.