Product. Values in beauty are shifting, the focus is on health & beauty from within.
Strategy. E-sports is a fast-growing industry. It may seem like a niche industry, but the numbers tell a different story.
Mindset. What we perceive as luxury is changing. Luxury is surplus, it is the extra's in a world of efficiency.
Strategy. Innovate or fade. Innovation is a necessity, not a nice thing to have. What kind of physical space and freedom can brands give their teams to foster innovation and prepare for the future.