20/20 Vision

 

Future Consumer insight

Trend forecastbook Vision 2020 offers a clear and well-organized overview of world wide cultural, technological, economic and social trends. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy.

Research into long term trends (5-10 years) is the foundation of the Vision trend forecast book. What is currently happening in the world affects people’s thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.

Vision 2020

For Vision 2020 Oltmans van Niekerk has examined the zeitgeist of today and tomorrow, what values are important now and in the coming decade? The book shows how to implement these new values for your business and product.

In Heal The World we look at what makes us unique and allows us to thrive. Information about human behaviour which can teach us more about ourselves. Our ability to remake our world, to be creative, is unique among all living things. 

Life On Earth is about creating smaller healthier ecosystems. The global landscape needs systemic change which requires global thought and solutions. Technology can help us to engineer a better future, it can be the ultimate wellness movement. 

In Harmony Of Difference we look at equality and fairness as the foundation for society and culture. With many global shifts ahead it is time to open up and start listening because of our inseparable interwoven cultures, histories and shared future.

In The Next Wave, science fiction is on the verge of turning into science fact. There is not one future option, there are many. Stand up for what is right, pushing humanity forward and sparking positive change in the world.

Research into the main drivers of change with clear examples of innovative brands.

Research into the main drivers of change with clear examples of innovative brands.

Clear mindset definitions of personality, spending, active and work identities.

Clear mindset definitions of personality, spending, active and work identities.

Innovative material directions including new material swatches.

Innovative material directions including new material swatches.

Twelve key colours in Pantone TPX swatches

Twelve key colours in Pantone TPX swatches

 

content

  • Trend research
  • Future consumer insight
  • Strategic concepts
  • Design directions
  • Future materials and colours

Details

  • Annual release
  • Clear trend research and consumer insight
  • Strategic concepts
  • Key future materials and colours
  • Four inspiring posters

For an appointment or online meeting to discuss what Vision 2020 can offer you, please contact Els van Niekerk at els@oltmansvanniekerk.nl or call 0031 (0) 15 2123359.

You can order Vision 2020 here