Tomorrow’s Generations
ONGOING RESEARCH
Social Change
Tomorrow’s Generations researches the lives, values, and cultural influence of young people growing up in the 21st century. The research focuses on youth culture, emerging demographics, and the environments shaping the next generations. By examining how children and young adults experience the world today, through technology, education, family structures, and global events, it aims to understand how these experiences will influence the social and cultural landscape of the future.
A central theme of the research is the context in which young people are growing up. Many of today’s youth are experiencing a world marked by rapid change and instability, including climate challenges, geopolitical uncertainty, economic pressure, and constant digital connectivity. These conditions shape how young people develop their identities, relationships, and ambitions. The project explores how these formative experiences influence long-term attitudes toward work, community, trust, creativity, and resilience.
Looking ahead, Tomorrow’s Generations takes a long-term perspective on how youth will shape culture and society. What happens in young people’s lives today often becomes the foundation for their values and motivations later in life. By studying generational shifts in behaviour, aspirations, and cultural expression, the research provides insight into how future generations may redefine social norms, innovation, nostalgia and collective priorities in the decades to come.
How young people experience the world today will define how they shape it tomorrow.
What the research offers:
Provides insights into how today’s youth redefines social norms, collective priorities, and cultural landscapes in the coming decades.
Explores how young people develop their sense of self, social connections, and community in a digital and globalized world.
Examines how current experiences influence long-term expectations about careers, creativity, and meaningful work.
Analyzes how new generations approach collaboration, institutions, and social responsibility.
The research can be used for future landscape briefings, workshops, scenario development, and long-term future visioning projects.
Image, I See Clouds by Neikimlhing Kim