As we navigate the coming decade, humanity is in the middle of a profound evolution. Preparing for the inevitable turbulence and friction ahead, we look to see the evolution of what came before and prepare for and imagine the shifts ahead.

 Vision 2026 explores four directions of change that will shape and inspire tomorrow.

 “The future unfolds through our imagination, formed by the decisions we make and the steps we take. This involves rethinking our values, goals, and the kind of legacy we want to leave for future generations. Through this process, we evolve, not just in form but in spirit and thought.”

Vision 2026 identifies the four main drivers of change for 2026 and beyond. The research zooms in from the macro developments to the human values that are changing. This comprehensive guide will guide you through the latest in future foresight, consumer mindsets, product concepts and colour and provide you with a roadmap for creating your strategic vision for the future. 

About Vision 2026

Vision 2026 offers a clear and well-organised overview of worldwide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy.

Research into long term global developments (5-10 years) is the foundation of the Vision content. What is currently happening in the world affects people’s thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.

OvN Insights/Digital

• Early access to Vision 2026, starting with Research in January 2024

• Strategy, mindsets, product concepts, colour and material

• CMF box with 24 colour swatches and 12 material swatches in March 2024 and a 24 colour box in September 2024

• Four updates:

  July 2024 Price & Growth Realities

  August 2024 The Outdoor & Wellbeing

  November 2024 Social Dynamism & Fruitful Friction

  December 2024 Nostalgia Forever

• Monthly news updates on trend research and design directions.

• You can purchase a subscription to Vision Insights here

Vision 2026/ physical book

• Release date 25th of March 2024

• 262 pages, plus PDF

• Research, mindsets, strategy, product concepts, colour and material

• 24 colour swatches, 12 material swatches

• You can purchase the Vision 2026 book here