Future thinking. Our digital twin is more accurate and more us than we realise. The traces that we as humans leave behind on the web shapes a digital twin based on our data.
Product. Values in beauty are shifting, the focus is on health & beauty from within. When you take care of the inside, the outside will take care of itself.
Strategy. E-sports is a fast-growing industry. It may seem like a niche industry, but the numbers tell a different story.
Mindset. What we perceive as luxury is changing. Luxury is surplus, it is the extra's in a world of efficiency.
Strategy. Technological developments affect our way of working and this has a ripple effect on other area's of our lives as well.
Strategy. Innovate or fade. Innovation is a necessity, not a nice thing to have. What kind of physical space and freedom can brands give their teams to foster innovation and prepare for the future.