Vision 2024 starts with the question “How do we wish to positively influence our future direction?” We all have an influence on how the future evolves. The starting point could be the firm belief that it is possible to shape the future while remaining mindful of what truly matters and will add value to humanity and the world. 

Vision 2024 identifies the four main drivers of change for 2024 and beyond. The research of Vision 2024 starts with the effects the uncertain and unpredictable world has on people’s mental state, how inequality and the widening gap impact cohesion in society, the resilience economy due to climate change and the next level of development of digital worlds and digital design futures. From this research, we zoom in on future mindsets, strategies, product concepts, materials and colours.

About Vision 2024

Vision 2024 offers a clear and well-organised overview of worldwide cultural, technological, economic and social developments. It is an essential source of information and inspiration for anyone who is involved in innovation, product development, marketing and strategy.

Research into long term global developments (5-10 years) is the foundation of the Vision content. What is currently happening in the world affects people’s thoughts and values and therefore what kind of products will be needed in the future. The colours and materials are directly related to the research in this book, these are the aesthetics that are relevant today and tomorrow.

CONTENT

• Clear trend research and consumer insight

• Global, technological, environmental and social developments

• Strategic concepts

• Design directions

• Innovative material swatches

• Colour swatches

  
  Vision 2024 is available as a book with pdf, which you can order here.

  Next to the book, Vision 2024 is accessible on the digital platform of OvN. The platform is ideal for teams working remote and sharing information. This tool provides access to the knowledge of Vision 2024 and comes with four additional updates.  You can order the digital subscription here.

  For an appointment or online meeting to discuss what Vision 2024 can offer you, please contact Elsje van Niekerk at els@oltmansvanniekerk.nl or call 0031 (0) 15 2123359.